Why does Behance work better than Pinterest for designers?
Of course, both of these platforms are among the most popular in the world of design and graphics. But there is a fundamental difference between them: one inspires, and the other sells. How does it work? Let's figure it out.
We conducted a survey among designers from different fields — infographics, web design, branding and others. The results showed that these platforms serve completely different purposes.
Pinterest is primarily used by designers themselves — for inspiration, finding references, and generating ideas. Of course, customers sometimes come there, but their percentage is noticeably lower. Pinterest is not just about graphic design. It is a platform about lifestyle, fashion and trends in a broad sense.
And what is Behance?
Behance is a full—fledged professional platform for demonstrating a design portfolio. No wonder the service introduced the ability to accept orders directly through the website, because there really are a lot of transactions between designers and customers.
Behance is not just an image gallery. This is a space where a designer can talk about himself in detail.: specify skills, add links to social networks, and disclose cases in detail — from the idea to the final layout, including drafts and processes.
Conclusion:
If your goal is to sell your services and receive orders, then the choice is obvious: Behance is a platform that works for your result.